Home Invites Members Groups Events Careers Videos News Photos Blogs Polls Singles Forums Chat
Home > Client News & Resources > Post Content

Creating a Value Proposition (12966 hits)

Communicating the Benefits of Your Product, Service or Idea, Simply and Clearly

Imagine a world where everyone is in sales.

Well, in actual fact, everyone is to some extent – not just the salesman at the car lot. Whether you're trying to sell your holiday ideas to your spouse, or you're pitching a new project to your boss, it's all selling, and, whatever your offer (product, idea, project or job), it's important to have a really strong value proposition.

A value proposition is a short statement that clearly communicates the benefits that your potential client gets by using your product, service or idea. It "boils down" all the complexity of your sales pitch into something that your client can easily grasp and remember.

It's not enough just to describe the features or capabilities of your offer, your statement needs to be very specific. Your value proposition must focus closely on what your customers really want and value. Do they want to solve problems, to improve on existing solutions, to have a better life, build a better business, do more, better, faster...?

A value proposition is a useful technique that has a much wider application than just marketing your products, too. Whatever you are 'selling' and to whom, a value proposition is useful, if not essential. Whether your 'customers' are external customers, employees, co-workers or even your family, the idea is to help them see the specific value your offer brings to them. And by doing so, you will grab their attention in such a way that they know: "Yes, that's right for me".

Continue Reading: http://www.mindtools.com/CommSkll/ValueProposition.htm?route=article/ValueProposition.htm&utm_source=nl&utm_medium=email&utm_campaign=25Nov14#np
Posted By: Elynor Moss
Tuesday, November 25th 2014 at 10:44AM
You can also click here to view all posts by this author...

Report obscenity | post comment
Share |
Please Login To Post Comments...
Email:
Password:

 
More From This Author
Eyes on the prize
Show Some Love to the Men Who Have Impacted You in a Positive Manner....
Black Nurses Rock Salutes “Shades of Blue Event” celebrates National Awards and Scholarship Banquet Honorees
In China, Bill Gates Encourages the World to Build a Better Toilet
Mr. Senority Warren Buffett
Minister Farrakhan talk to me
#EXCELLENCE
What Do You Think Of When You Hear This? Don't Be Afraid - Aaron Hall
Forward This Post Entry!
Client News & Resources Home

(Advertise Here)
Who's Online
>> more | invite 
Black America Resources
100 Black Men of America
www.100blackmen.org

Black America's Political Action Committee (BAMPAC)
www.bampac.org

Black America Study
www.blackamericastudy.com

Black America Web
www.blackamericaweb.com

CNN Black In America Special
www.cnn.com/blackinamerica

NUL State of Black America Report
www.nul.org

Most Popular Bloggers
deacon ron gray has logged 102765 blog subscribers!
agnes levine has logged 58410 blog subscribers!
elynor moss has logged 46507 blog subscribers!
tanisha laverne grant has logged 36691 blog subscribers!
brother marcus! has logged 13622 blog subscribers!
>> more | add 
Latest Jobs
General Science Teacher with Hartford Public Schools in Hartford, CT.
Psychologist with Hartford Public Schools in Hartford, CT.
Special Education Teachers with Hartford Public Schools in Hartford, CT.
Residential Advocacy and Conduct Coordinator (Title IX) - University Residences/Residential Life with Purdue University in West Lafayette, IN.
Pacific Sales Customer Service Specialist with Best Buy in Dublin, CA.
>> more | add